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Jham V. (2008). Customer adoption of multi channel usage: an empirical investigation of the banking industry. Global Academic Society Journal: Social Science Insight, Vol. 1, No. 4, pp. 38-47. ISSN 2029-0365. [www.ScholarArticles.net] Print/download: pdf. Author: dr. Vimi Jham,  Institute of Management Technology, India Abstract Banks in India have succeeded in promoting new services to its customers. The likelihood