Tag
development of brand
Date: 28 Oct 2008
Comment: 0
Keywords: added value of brand, brand, corporate brand, development of brand
From brand to corporate brand
Rakickaitė J. (2008). From brand to corporate brand. Global Academic Society Journal: Social Science Insight, Vol. 1, No. 1, pp. 22-30. ISSN 2029-0365. [www.ScholarArticles.net] Download/print: *.pdf. Author: Jolita Rakickaitė, Kaunas University of Technology, Lithuania Abstract Business environment is continuously changing; the reason of this is that business environment is strongly influenced by globalisation trend
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