Gailevičiūtė I. (2011). Kano model: how to satisfy customers? Global Academic Society Journal: Social Science Insight, Vol. 4, No. 12, pp. 14-25. ISSN 2029-0365. [www.ScholarArticles.net] Download/print: *.pdf. Author: Ieva Gailevičiūtė, Kaunas University of Technology, Lithuania Abstract This paper presents how service or product requirements can be analysed by using Kano model and discusses the potential benefits t